Marketing Support
Lidco is a brand widely recognised throughout Australia in the residential and commercial windows and doors market by architects, designers and builders. We invest in a select range of marketing activities designed to continue to grow our brand awareness and create sales leads for our fabricator network.
Our wide range of marketing activities include:
- Lidco website
- Internet directories
- National advertising
- Local co-operative advertising
- Framed - Lidco quarterly newsletter
- Specification guides for architects and designers
- Product sheets
- Product brochures
- Product Selector Guide
- Fabricator signage
- Trade shows
A new initiative we are participating in is an intelligent database driven specification writing system for the building industry - Autospec (www.autospec.com.au). The beauty of this system is that as products are selected, it writes a specification for those products tailored for a specific project.
Lidco also provides assistance to fabricators in preparing strategic business plans and manufacturing layouts. We have devised a website template that helps our fabricating partners to quickly and cost effectively establish a customised website that will build consumer confidence.
Our marketing focus is to build brand awareness and create sales leads for our fabricators across Australia.
Click here to see Lidco's range of flyer brochures.
